A marketing agency for established businesses in Malta and the UK
Lead systems you own. Reported in revenue. Guaranteed in writing.
- €15,766back from €1,970 of Facebook and Instagram adsThe Exterminator
- 3,268leads at €6.02, about half the €12.50 before usBajada New Energy
- 6.14×return on ad spendNJA Trading
30 minutes with Stephen, the founder. The guarantee: 40% more qualified leads in the first 90 days. If we miss it, we keep working free until we get there.
01The proof
Read it like a bank statement.
Growth Bully is a founder-led marketing agency in San Gwann, Malta, working with established businesses in Malta and the UK. We build lead systems you own: video of you, Google ads and Facebook and Instagram ads (Meta), and follow-up that keeps every enquiry in one place until it is a booked call or a no. You get one report a month, with the money in and the money back on page one.
Every figure below belongs to a named client and comes straight from their ad accounts and sales records.
- 8.00×The ExterminatorFacebook and Instagram ads. €1,970 of ad spend in, €15,766 of tracked revenue back in 14 weeks.
- 25.61×BigMatReturn on ad spend. Facebook and Instagram ads brought in 52% of Christmas online revenue, tracked back to the ad.
- 6.14×NJA TradingReturn on ad spend, with paid growing from 22% to 73% of all orders.
- 3,268Bajada New EnergyLeads at €6.02 on our campaigns over 11 months, about half the €12.50 the account paid before us.
- 1,840LiquigasOnline sales at €2.79 each.
- 280%Sterling JewellersReturn on investment on a Mother's Day campaign.
Where a client has not cleared their name, the figure appears on the results page with the industry instead.
All the numbers, with sourcesThe ads behind the numbers.
Client-approved, as delivered. Tap any ad for the case study.



02Leak finder
Where is your pipeline leaking?
Answer three quick questions and we will tell you the one leak we would fix first.
Nothing you tap is stored or sent. It runs on this page and forgets you when you leave.
The five leaks we look for
- Speed to leadEnquiries wait until morning
- Tracking blind spotAds you cannot read in euros
- Agency-owned dataSomeone else holds your numbers
- Single-channel riskWork that hangs on referrals
- No leak worth fixing firstThen the job is to scale
- Speed to leadEnquiries wait until morning, and by then they have asked someone else.
- Tracking blind spotYou run ads but cannot say what they made you in euros.
- Agency-owned dataThe agency runs the ads and holds the numbers you would need to check them.
- Single-channel riskNew work depends on referrals or walk-ins, which you cannot turn up.
- No leak worth fixing firstFast replies and ads you can read in euros. Then the job is to scale.
03How it works
The Decision-Maker Pipeline™, in five steps.
It takes a buyer who has never heard of you to a booked call with you, and we track the numbers at each step.
1
The offer
One page that says who it is for, what they get in 90 days and what it costs them to wait. Written with you first and tested against your recent deals.
An offer a decision-maker can say yes to
2
The video
Founder-led video that earns authority with the people who sign. Scripted, filmed and cut for the buyer, not for the algorithm. This is the Video Architecture Engine.
A library of videos in your voice
3
The Meta engine
Facebook and Instagram ads (Meta) put that video in front of the people who sign off, and the ones who show interest go straight onto your enquiry list. The ad account, the tracking and the audiences are in your name from day one.
Qualified leads, counted and costed
4
The CRM protocol
Every reply gets a follow-up within minutes, not days, and is worked until it is a booked call or a no. Nothing waits in an inbox. This is LeadLock™.
Booked calls on your calendar
5
The report
Page one is the receipt: spend in, qualified leads and revenue back. Checked and signed by Stephen before it reaches you.
One number you can hold us to
20 booked calls
In the first month at €74 a call, for Digital Brain on the Decision-Maker Pipeline.
How the pipeline is built

04The guarantee
40% more qualified leads in the first 90 days. If we miss it, we keep working free until we get there.
Counted from the day your ads go live, against a baseline we measure ourselves. Not a line on a slide.
Counted for Digital Brain from day one: 20 booked calls in the first month at €74 a call.
Day 1Day 90
05What we report
Reach isn't a result. We don't report it.
You will never see
- Reach
- Impressions
- Likes
- Followers
- Clicks without a sale behind them
You will always see
- Ad spend, to the euro
- Qualified leads and cost per lead
- Booked calls
- Tracked revenue
- Return on ad spend
06The founder
The founder

I built Growth Bully on one rule: if we can't measure it, we don't run it. Every number you get from us, I have checked myself.
Stephen EllulFounder, Growth Bully
2.9 yrs
Average client retention. Clients stay because the number on page one keeps being true.
Est. 2021
Founder-led, no handover layer. Established businesses in Malta and the UK.
In their own words
“The Growth Bully revolutionized our eCommerce sales with precise targeting and optimized ads, achieving impressive ROI.”
“The Growth Bully's targeted approach brought us quality leads, increasing inquiries and bookings for Busy Bee. Their commitment made a real difference.”
“The Growth Bully has been a true partner, delivering tailored strategies that drive lasting growth and impactful results.”
07Questions
Straight answers.
The things people ask on the first call, answered the way we answer them on the call.
Do you charge a percentage of ad spend?
No. One agreed retainer, in writing. Ad spend is paid by you, to the platforms, from an account in your name, so the budget and the fee never get mixed up.
What if we are not a fit?
We say so in the first ten minutes. If your average sale is too small for paid acquisition to pay back, we tell you, and we tell you what to do instead.
Who owns the ad accounts and the data?
You do, from day one. Ad accounts, tracking, audiences, your enquiry list and the ads themselves are in your name. If you leave, you keep everything.
What does the guarantee actually say?
40% more qualified leads in the first 90 days. If we miss it, we keep working free until we get there. The 90 days start the day your ads go live, and we measure your starting baseline ourselves during the build, so the 40% is counted against your own numbers.
Who does the work?
Growth Bully is founder-led. Stephen runs the account and reviews every number and every deliverable before it reaches you. There is no handover layer.
How soon do we see numbers?
Tracking goes in before the first euro goes out. You get a monthly report with the receipt on page one, and a weekly review until the numbers move.
Do you work outside Malta?
Yes. We are based in San Gwann, Malta, with an office in London, and work with established businesses in Malta and the UK, with the same reporting and the same guarantee.
How does pricing work?
One retainer, agreed in writing before any work starts, paid monthly or quarterly in advance and rolling until you cancel. Ad spend is separate and paid by you to the platforms. Stephen gives you the figure on the call once he has seen your numbers, because the right figure depends on what a customer is worth to you.
What do we have to do?
Three things. Sit with Stephen to write the offer, show up for the filming so the video is in your voice, and give us access to your ad account and your enquiry list. We build and run the rest. After that your job is to take the booked calls and read one report a month.
Will it work in our industry?
The results above come from pest control, home energy, LPG delivery, building supplies, jewellery, events and an AI consultancy that sells to businesses. What they share is a sale worth real money and someone on your side who can take the call. On the first call we check both, and if either is missing we tell you, not sell you.
Anti-Boutique.
Your growth callItemised
- You bring
- Your ad account
- Time
- 30 min
- On the call
- Stephen
- Pitch or slide deck
- None
- You leave with
- A straight read on your numbers and a plan
The agency your accountant would hire.