Liquigas: 1,840 Online Sales at €2.79 Each
A three-month ecommerce push that moved gas orders online and changed how Malta buys LPG for good.
Trusted by brands that don't settle for vanity metrics
What we built.
Liquigas Malta wanted more than sales. The goal was to shift consumer purchasing behaviour away from traditional ordering and onto its direct ecommerce channel, permanently. We executed a targeted three-month advertising campaign across Meta and Google Ads, engaging key audience segments and funnelling them to a custom landing page with a streamlined, user-friendly purchase flow. Every ad was optimised for engagement and conversion, not just reach. The campaign generated 1.9 million impressions and 1,840 online sales at a cost per sale of just €2.79, while website visitors climbed 314%. More importantly, it created the lasting change in behaviour the brief asked for: ordering gas online became the easy default.
Key achievements.
Cost per sale across the campaign
Impressions across Meta and Google
Growth in website visitors
Return on investment on the campaign
Paid search results.
Purchases attributed to Google Ads
Conversion rate on Google Ads
Return on investment on the Google side
Services delivered.
Paid Media
A three-month Meta and Google Ads programme engineered to shift purchase behaviour, not just win a season.
Web Design & Development
A custom landing page with a streamlined interface and purchasing integrations that made LPG orders fast and convenient.
Email & CRM
Personalised email campaigns to engage customers, promote products and drive repeat orders.
Strategy & Consulting
A four-stage funnel with remarketing and sales-funnel optimisation to cut drop-offs at every step.
Campaign strategies.
Behaviour change over sales spikes
Framed the entire campaign around long-term adoption of online ordering rather than one-off conversions.
Remarketing that closes
Re-engaged visitors who had browsed without buying, recovering demand the first click created.
Storytelling and UGC video
Used campaign videos and user-generated content to make a utility purchase feel human and current.
Bundle incentives
Offered bundle deals that nudged customers toward larger orders.
A frictionless purchase path
Paired every ad with a landing experience built for an 18.34% add-to-cart rate and a clean checkout.
What it proved.
Liquigas asked for behaviour change and got it: 1,840 online sales at €2.79 each, 1.9 million impressions, a 314% lift in site visitors and a 270% return on investment. This is what digital transformation looks like when it is measured in orders rather than opinions.
The advantage.
A permanent shift of order volume onto the direct ecommerce channel
Acquisition economics that make every sale provably profitable
Positioning as the forward-thinking leader in the LPG sector
The campaign, board by board.
Fuelling Change ran across Meta and Google with creative built to make switching to online ordering feel obvious.
What our clients say.
The Growth Bully's targeted approach brought us quality leads, increasing inquiries and bookings for Busy Bee. Their commitment made a real difference.
Duncan Friggieri
Business Development Manager at Busy BeeThe Growth Bully has been a true partner, delivering tailored strategies that drive lasting growth and impactful results.
Alexia Sant Manduca
Director at Fontanella Tea Garden & Vinum Wine BarThe Growth Bully's campaign boosted engagement and delivered results for our core skincare offerings.
Maria Bugeja
CEO at NiumeeThe Growth Bully revolutionized our eCommerce sales with precise targeting and optimized ads, achieving impressive ROI.
Carolina
Marketing Manager at LiquigasWorking with The Growth Bully has been seamless and rewarding. Their professionalism and strategic approach consistently deliver impressive results.
Joseph Barbara
Director at James CaterersThe Growth Bully has been an exceptional partner, combining professionalism and expertise to consistently deliver outstanding results.
Zach Ciappara
CEO at FreeHourOther projects.
Let's get started.
Book a call. We'll look at what you are running, where the money leaks, and what we would fix first.