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LiquigasThree-month ecommerce push

Liquigas: 1,840 Online Sales at €2.79 Each

1,840Online sales through Liquigas's own online shop

Liquigas LPG delivery ads on a phone and in the feed
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A three-month online sales push that moved gas orders online and changed how Malta buys LPG for good.

The results

The numbers, in full.

  • 1,840LiquigasOnline sales through Liquigas's own online shop
  • €2.79LiquigasCost per sale across the campaign
  • 1.9MLiquigasTimes the ads were shown on Facebook, Instagram and Google
  • +314%LiquigasGrowth in website visitors
  • 270%LiquigasReturn on investment on the campaign

Google Search

  • 474LiquigasPurchases tracked back to Google Ads
  • 10.33%LiquigasGoogle Ads conversion rate: clicks that became a purchase
  • 1,135%LiquigasReturn on investment on the Google side
Campaign overview

What we built.

Liquigas Malta wanted more than sales. The goal was to move customers away from ordering gas the old way and onto its own online shop, for good.

We ran a targeted three-month advertising campaign on Facebook and Instagram (Meta) and Google Ads, aimed at the customer groups most likely to switch, and sent them to a custom order page with a short, simple checkout. Every ad was judged on orders, not on how many people saw it.

The ads were shown 1.9 million times and brought in 1,840 online sales at a cost per sale of just €2.79, while website visitors climbed 314%. More importantly, the campaign made the lasting change the brief asked for: ordering gas online became the easy default.

Liquigas Fuelling Change campaign visual
Scope of work

Services delivered.

Strategy

How we ran it.

  1. Behaviour change over sales spikesAimed the whole campaign at getting people to order online for good, not at one-off sales.
  2. Follow-up ads that closeShowed follow-up ads to visitors who had browsed without buying, and won back sales the first click started.
  3. Stories and customer videosUsed campaign videos and customer videos to make buying gas feel human and current.
  4. Bundle incentivesOffered bundle deals that nudged customers toward larger orders.
  5. An easy way to buyPaired every ad with an order page built for an 18.34% add-to-cart rate and a clean checkout.
Conclusion

What it proved.

Liquigas asked for a change in how people buy and got it: 1,840 online sales at €2.79 each, ads shown 1.9 million times, a 314% lift in site visitors and a 270% return on investment. This is what moving a business online looks like when you measure it in orders rather than opinions.

  • A lasting move of orders onto Liquigas's own online shop
  • A cost per sale low enough to show each sale paying its way
  • Liquigas seen as the forward-thinking leader in LPG

From the studio

The campaign, board by board.

Fuelling Change ran on Facebook, Instagram and Google with ads built to make switching to online ordering feel obvious.

Liquigas ecommerce campaign visual
Liquigas ecommerce campaign visual
Liquigas ecommerce campaign visual

From the ad account

The always-on ads.

Delivery and reminder ads built around one green character, each pointing to the online order site.

Liquigas ad: Don't wait until it's finished, keep a spare on hand.
Liquigas ad: The green cylinder behind it all, keeping the household going.
Liquigas ad: How easy is LPG delivery? Three steps, done.
Liquigas ad: Keep the grill going, order yours through the website.
Liquigas ad: Malta's most trusted LPG, Liquigas delivers every time.
Testimonials

What our clients say.

The Growth Bully's targeted approach brought us quality leads, increasing inquiries and bookings for Busy Bee. Their commitment made a real difference.

Duncan Friggieri

Business Development Manager at Busy Bee

The Growth Bully has been a true partner, delivering tailored strategies that drive lasting growth and impactful results.

Alexia Sant Manduca

Director at Fontanella Tea Garden & Vinum Wine Bar

The Growth Bully revolutionized our eCommerce sales with precise targeting and optimized ads, achieving impressive ROI.

Carolina

Marketing Manager at Liquigas

Working with The Growth Bully has been seamless and rewarding. Their professionalism and strategic approach consistently deliver impressive results.

Joseph Barbara

Director at James Caterers

The Growth Bully has been an exceptional partner, combining professionalism and expertise to consistently deliver outstanding results.

Zach Ciappara

CEO at FreeHour

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1,840 online sales at €2.79. Liquigas.

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