Marketing that works.
Articles and guides written from the accounts we run: what worked, what did not, and the numbers behind both. Each one leaves you with something to change this week.
Written from the accounts.
No filler. Every piece gives you something you can use the same day.
From live accounts
Written by the people running the campaigns, with the client numbers where we can name them.
Something to change this week
Each piece ends with a step you can take in your own account, not a theory to admire.
How the platforms work now
Meta, Google and the CRM as they behave this year, not as the textbooks describe them.
The numbers, named
Case studies with the client named, the spend in and the revenue back.
If you already know what is broken.
Articles are the long answer. If you would rather go straight to the work, start with the channel that is costing you the most. Facebook and Instagram campaigns are covered on Meta ads, search demand on Google Ads, and the enquiry-to-customer side on lead generation. If the question is which channels you should be running at all, begin at digital marketing in Malta.
Two questions come up before every other one. What this should cost is answered on what it costs, and what advertising actually costs in this market, measured from live local accounts rather than international averages, is in the Malta ads benchmark report.
Featured articles.
Google Ads for B2B: Build It Around Pipeline, Not Clicks
Why B2B Google Ads accounts fail on volume logic, and how to build one around small search demand, filtered clicks and booked calls fed back from the CRM.
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Where Your Google Ads Actually Show, and Who You Stop Paying For
Location targeting decides who sees your Google Ads and who wastes the budget. How presence and interest differ, and how to audit where clicks came from.
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What to Write Before a Website Gets Designed
Website projects stall waiting on words nobody was asked to write. Here is the content to prepare first, ordered by what it does to enquiries.
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Comments and DMs: Where Social Leads Go Missing
Most social enquiries arrive as a comment or a message and never reach a sales process. Who answers, how fast, and where the reply has to go next.
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What a Website Discovery Workshop Decides
Discovery is where a website project is really decided: what the site is measured on, where the traffic comes from and how an enquiry is handled.
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How Long a Website Really Takes
The build is the predictable part. Copy, approvals and decisions move the date, and one offer page can be live long before the full website is.
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What a Lead Generation Tool Can and Cannot Do
Install it and leads appear is the pitch. A capture tool collects intent it never created, and knowing that boundary is what fixes a flat pipeline.
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What a CMS Decides About Your Leads
Platform comparisons weigh editors, themes and licence fees. What decides your cost per lead is speed, form tracking, publishing freedom and ownership.
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Website Backups: What to Keep and How to Test a Restore
A backup nobody has restored is a belief, not a safeguard. What to keep, how often, how to test a restore, and what marketing loses when a site is rebuilt.
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How to Read an Agency Proposal
Most marketing proposals are written to be admired, not compared. What a proposal has to state plainly before you can judge it against another one.
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What Breaks Between Your Form and Your CRM
Every lead crosses a join between two systems nobody owns. What the handoff must carry, how it fails silently, and the checks that prove leads arrive.
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What Cheap Hosting Costs You in Ad Spend
Hosting looks like an IT line and behaves like a media line. How speed and uptime change what you pay per lead, and what to check before you choose a host.
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Get aggressive with your marketing.
Read up, then put it to work on your own enquiries this week.
Bring the numbers. Leave with a plan.
We look at where the money leaks and what we would fix first. The plan is yours to keep, with or without us.
30 minutes with Stephen. No pitch, no deck.