Our Work

Niumee: eCommerce & In-Store Campaign

Glow Beyond: Transforming Niumee’s Skincare Sales with Precision eCommerce Strategies.

Campaign Overview

From November 1, 2021, to January 1, 2022, The Growth Bully executed an eCommerce campaign for Niumee, focusing on key skincare and cosmetic treatment offerings. The campaign aimed to boost conversions across segmented ad sets, driving sales and maximising reach for Niumee's direct purchase channels.

Services Provided

4-Stage Marketing Funnel

Designed to guide potential customers from awareness to purchase by leveraging targeted content and ad placements.

PPC Campaigns

Utilised pay-per-click ads on social media to capture traffic quickly, encouraging direct purchases.

Facebook Ad Campaigns

Deployed ad sets tailored to specific skincare and cosmetic treatment interests, enhancing engagement and conversion rates.

Audience Segmentation and Retargeting

Focused on reaching users who previously interacted with Niumee ads, maximising potential for conversions.

Key Achievements

26.86
Top Performing Ad ROAS
€0.04
Average Cost per Click (CPC)

Campaign Strategies

Audience Segmentation

Focused ad sets on specific skincare needs to improve relevancy.

Seasonal Promotions

Capitalised on Black Friday deals to drive engagement and increase conversions.

User-Generated Content (UGC)

Incorporated real customer content for authenticity and engagement.

Dynamic Retargeting

Targeted potential customers who had shown interest in Niumee’s offerings.

Conclusion

The Growth Bully’s targeted, segmented campaign for Niumee resulted in impressive reach and engagement. The data gathered from ROAS performance provides key insights for optimizing future campaigns and boosting Niumee’s eCommerce strategy.

Testimonials

The Growth Bully's targeted approach brought us quality leads, increasing inquiries and bookings for Busy Bee. Their commitment made a real difference.