Dewfresh
Dewfresh: From a Logo and Colours to a Full Brand Identity
A family food brand's logo and colours, built out into an identity and guidelines the whole team can use.
The numbers, in full.
- Delivered a 56-page comprehensive brand guidelines & established a cohesive visual identity, from colours to typography.DewfreshComprehensive brand guidelines
- Provided practical applications for brand consistency across all platforms.Brand Consistency
What we built.
Growth Bully collaborated with Dewfresh to transform their basic logo and colours into a polished, cohesive brand identity. Over three months, the project captured Dewfresh’s heritage and values, creating a solid identity that reflects their commitment to quality, trust, and community.
Services delivered.
- Brand Guidelines DevelopmentComprehensive documentation to ensure consistent branding across all materials.
- Voice and Tone GuidelinesDefined an approachable and reliable brand personality for varied contexts.
- Logo GuidelinesDetailed instructions for correct logo application across formats.
- Colour Palette SpecificationDesigned a primary and secondary palette with precise technical references.
- Typography GuidelinesSelected and demonstrated font usage for professional consistency.
- Photography Style GuideEstablished a relatable, family-oriented visual style.
- Iconography and Graphic ElementsCreated minimalist icons for packaging and marketing.
- Industry: All industries we serveEvery vertical page, with the client number behind each one.
How we ran it.
- ResearchConducted detailed research into Dewfresh’s heritage and target audience.
- Evolution of BrandBuilt on existing assets to modernise and enhance the brand.
- Flexible Brand GuidelinesDeveloped flexible guidelines for consistent application across materials.
What it proved.
Growth Bully’s branding project for Dewfresh successfully bridged the gap between heritage and modernity. The detailed guidelines ensure consistency across all communications, supporting Dewfresh’s long-term growth while preserving their legacy.
- Strengthened brand recognition and trust.
- Established a consistent identity for versatile applications.
- Positioned Dewfresh as a modern yet traditional leader in the food industry.
What our clients say.
The Growth Bully's targeted approach brought us quality leads, increasing inquiries and bookings for Busy Bee. Their commitment made a real difference.
Duncan Friggieri
Business Development Manager at Busy BeeThe Growth Bully has been a true partner, delivering tailored strategies that drive lasting growth and impactful results.
Alexia Sant Manduca
Director at Fontanella Tea Garden & Vinum Wine BarThe Growth Bully revolutionized our eCommerce sales with precise targeting and optimized ads, achieving impressive ROI.
Carolina
Marketing Manager at LiquigasWorking with The Growth Bully has been seamless and rewarding. Their professionalism and strategic approach consistently deliver impressive results.
Joseph Barbara
Director at James CaterersThe Growth Bully has been an exceptional partner, combining professionalism and expertise to consistently deliver outstanding results.
Zach Ciappara
CEO at FreeHourWant this for your brand?
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