Electrofix
Electrofix: Google, Facebook and Instagram Ads for a Renewables Installer
Google search ads, Facebook and Instagram ads, the pages behind them and content, run as one campaign for a renewables installer and measured on the leads it produced.
The numbers, in full.
- Shown 1.2 million times, clicked 4.5% of the timeElectrofixGoogle ads
- Shown 900,000 times, clicked 3.8% of the timeElectrofixFacebook and Instagram ads
- 6.2% click-through rate, and 9.5% of visitors took the next stepElectrofixThe pages behind the ads
- Seen 400,000 times, with a 3.1% conversion rateElectrofixUnpaid content
Facebook and Instagram ads
- More people in the key audiences went on to take the next step.Follow-up ads that worked
What we built.
Growth Bully ran a 7-month marketing campaign for Electrofix to make more people aware of the brand, bring in qualified leads and turn them into sales of solar (photovoltaic) panels, car chargers and heat pumps. The work covered Google search ads, Facebook and Instagram ads (Meta), the pages the ads sent people to, and unpaid content. It was seen widely and the results were measured.
Services delivered.
- Google adsTightly targeted pay-per-click ads, with versions tested against each other, to attract people ready to buy and get more from every euro of ad spend.
- 4-stage Facebook and Instagram adsA Facebook and Instagram (Meta) campaign in four stages, from first hearing of the brand to weighing it up, enquiring and coming back, to guide people towards a purchase.
- Website pages for the adsDesigned and improved the pages the ads sent people to, each matched to a customer need, with clear buttons and cleaner layouts so more visitors enquired.
- Unpaid contentWrote search-friendly articles and infographics that teach buyers and help Electrofix show up on Google.
- Industry: Solar and energy lead generationHomeowners and businesses ready to install.
How we ran it.
- Audiences split by needDivided people by interests, behaviour and how ready they were to buy, and gave each group its own message.
- Follow-up ads on Facebook and InstagramShowed follow-up ads to people who had reacted to the ads or visited the website, to bring them back to enquire.
- Testing the pages behind the adsTested headlines, buttons and layouts against each other on the pages the ads sent people to, and kept whatever brought the most enquiries.
- One message everywhereKept the branding and message the same on every platform, building trust and recognition.
What it proved.
Running every channel as one campaign put Electrofix forward as a leader in renewable energy and brought in substantial leads and visibility.
- More people knew the brand.
- More leads coming in.
- More people reacting to and sharing the brand.
- Seen more online, with more people taking the next step.
What our clients say.
The Growth Bully's targeted approach brought us quality leads, increasing inquiries and bookings for Busy Bee. Their commitment made a real difference.
Duncan Friggieri
Business Development Manager at Busy BeeThe Growth Bully has been a true partner, delivering tailored strategies that drive lasting growth and impactful results.
Alexia Sant Manduca
Director at Fontanella Tea Garden & Vinum Wine BarThe Growth Bully revolutionized our eCommerce sales with precise targeting and optimized ads, achieving impressive ROI.
Carolina
Marketing Manager at LiquigasWorking with The Growth Bully has been seamless and rewarding. Their professionalism and strategic approach consistently deliver impressive results.
Joseph Barbara
Director at James CaterersThe Growth Bully has been an exceptional partner, combining professionalism and expertise to consistently deliver outstanding results.
Zach Ciappara
CEO at FreeHourWant this for your energy business?
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