The Growth Bully partnered with Heetch to design and execute a media buying and campaign strategy focused on maximising brand visibility across Malta. The campaign targeted key touchpoints, including airport ads, billboards, bus shelters, and digital media, to connect with locals and tourists at every stage of their journey.
The Growth Bully executed a comprehensive media buying strategy for Heetch to ensure maximum visibility and engagement across Malta. The campaign strategically placed Heetch’s brand in high-traffic areas, leveraging various formats and platforms for optimal coverage.
Explored partnerships with nightlife events to extend brand reach into dynamic social settings.
The campaign design for Heetch combined strategic messaging, dynamic visuals, and cross-platform consistency to capture attention and drive conversions.
Comprehensive OOH Coverage
Tourist Targeting
Ensured ads were present across Malta’s busiest roads, transport hubs, and nightlife venues.
Used progressive ads, especially in airport settings, to guide audiences towards Heetch’s 50% off incentive.
Maintained uniform messaging and visuals across print and digital channels for cohesive brand recognition.
Leveraged video walls and digital screens for maximum engagement during critical moments.
The Heetch media buying campaign successfully established a dominant presence across Malta, capturing attention from both locals and tourists. The comprehensive approach ensured consistent exposure, leveraging high-impact touchpoints to drive brand awareness and customer engagement.
Ensured comprehensive regional coverage for maximum visibility.
Enhanced tourist and commuter targeting with tailored ad placements.
Delivered cohesive branding across print, digital, and experiential touchpoints.
