Heetch
Heetch: Malta-Wide Visibility from Airport to Nightlife
Media buying and campaign design that put a ride-hailing brand on every major road, transport hub and night out in Malta.
What we built.
Heetch needed to be seen. Entering the Maltese ride-hailing market meant being visible at every stage of a trip, from the moment a tourist lands to the moment a local heads home from a night out.
We planned and bought the advertising space and designed the campaign for the places that matter: airport advertising, billboards, bus shelters and digital screens, covering all major roads and regions in Malta.
The ads carried one consistent look across every medium, with a message told in steps, strongest in the airport, leading people toward the launch offer.
Services delivered.
- Media BuyingA Malta-wide outdoor advertising programme spanning airport ads, billboards, bus shelters and digital screens in busy areas.
- Campaign DesignOne message and one visual style across print and digital, so people recognised the brand at a glance.
- Strategy & ConsultingWhere to place the ads and who to partner with, including nightlife events, to put the brand where people go out.
- Industry: All industries we serveEvery vertical page, with the client number behind each one.
How we ran it.
- Cover the whole journeyPlaced the brand along the full arc of a trip: arrivals, main roads, transport hubs and nightlife venues.
- Sequential airport storytellingUsed a run of ads through the airport to build the message step by step toward the offer.
- One look, every mediumKept the message and visuals the same across print and digital so every sighting built recognition.
- Motion where it countsUsed video walls and digital screens where people stand and wait, so the ads got watched.
What it proved.
The Heetch campaign proved that outdoor advertising still wins when you buy and design it as one plan. The same ads at every busy spot gave the brand a dominant presence in Malta, and locals and tourists met the same message wherever they went.
- Comprehensive regional coverage across Malta from a single coordinated buy
- Tailored placements reaching tourists and commuters at the right moment
- One consistent brand across print, digital and live events
From the studio
The campaign, across Malta.
One look, used from airport screens to billboards and bus shelters.
What our clients say.
The Growth Bully's targeted approach brought us quality leads, increasing inquiries and bookings for Busy Bee. Their commitment made a real difference.
Duncan Friggieri
Business Development Manager at Busy BeeThe Growth Bully has been a true partner, delivering tailored strategies that drive lasting growth and impactful results.
Alexia Sant Manduca
Director at Fontanella Tea Garden & Vinum Wine BarThe Growth Bully revolutionized our eCommerce sales with precise targeting and optimized ads, achieving impressive ROI.
Carolina
Marketing Manager at LiquigasWorking with The Growth Bully has been seamless and rewarding. Their professionalism and strategic approach consistently deliver impressive results.
Joseph Barbara
Director at James CaterersThe Growth Bully has been an exceptional partner, combining professionalism and expertise to consistently deliver outstanding results.
Zach Ciappara
CEO at FreeHourWant this for your brand?
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