BigMatChristmas trading window
BigMat: 52% of Christmas Online Revenue from Facebook and Instagram Ads
52%Share of total online revenue from the ads
A Christmas push that made Facebook and Instagram ads the single biggest source of online revenue that season.
The short version
Over the Christmas trading window, Growth Bully ran Facebook and Instagram ads for BigMat with one job: sales. The ads carried 52 percent of all online revenue for the season, automatic follow-up emails added more on top, and every order was tracked back to where it came from.
The numbers, in full.
- 52%BigMatShare of total online revenue from the ads
- 100%BigMatOf orders tracked back to where they came from
- IncrementalRevenue added by the follow-up emails
What we built.
BigMat is a building and hardware retailer moving into serious online sales. Christmas is the busiest and riskiest trading window of their year, and the brief was direct: make the season pay, and prove it.
Seasonal retail is noisy. Every shop is advertising, inboxes are full and shoppers compare prices fast. The ads had to do more than bring in visitors. They had to carry a real share of total online revenue and keep the cost of each sale tight.
We ran Facebook and Instagram ads (Meta) built around sales, added automatic emails to bring back the shoppers the ads sent, and tracked every order back to where it came from, so the result was not a guess.
Services delivered.
- Paid adsA Christmas ad plan judged on return on ad spend, the euros that came back for every euro spent, not on how many people saw the ads.
- Facebook and Instagram adsDifferent ads for different gift buyers, then follow-up ads for the people who had already visited the shop.
- Email follow-upAutomatic emails on top of the ads to win back shoppers who left and add to the revenue the ads brought in.
- Content CreationChristmas ads made for shoppers who were ready to buy and comparing prices fast in the busiest weeks.
- Industry: Retail and ecommerce marketingFacebook, Google and email that sell product.
How we ran it.
- Built for returnSet the Christmas ad account up to chase sales and return on ad spend, not views.
- Ads matched to the gift buyerSplit the audience by what people were shopping for and gave each group its own ads.
- New shoppers, then follow-up adsReached new shoppers first, then showed follow-up ads to people who had already visited, while they were still ready to buy.
- Email on top of the adsAdded automatic emails on top of the ads to win back shoppers and add to the revenue the ads brought in.
- Every order tracedTracked every order to where it came from, so the ads' real share of revenue was measured, not assumed.
What it proved.
Over half of all online revenue came from the ads, and every order was traced to prove it. BigMat now has a Christmas plan that pays for itself and gets sharper every time it runs.
- Facebook and Instagram ads became the biggest source of revenue over Christmas
- A Christmas plan the business can run again every peak season, and measure each time
- Follow-up emails added revenue after the click without raising the ad budget
- Every order traced to where it came from, so budget decisions rest on evidence
The detail, answered.
What did the BigMat Christmas campaign deliver?
The Facebook and Instagram ads brought in 52 percent of the total online revenue across the Christmas trading window. Automatic follow-up emails added more revenue on top, and every order was tracked back to where it came from.
How did Facebook and Instagram ads become the biggest source of revenue that season?
We set the Christmas ad account up to chase return on ad spend instead of views, matched the ads to what gift buyers were shopping for, and showed follow-up ads to people who had already visited while they were still ready to buy. Every order was then tracked back to where it came from.
What role did email marketing play in the results?
Automatic emails ran on top of the ads to win back shoppers who left and sell more to the ones the ads brought in. That added revenue without spending more on the ads.
Is a seasonal result like this repeatable?
Yes. We built it as a system, not a one-off campaign. BigMat now has a Christmas plan, with every order traced to where it came from, that can run every peak season and gets sharper each time.
How do you prove the ads drove the revenue?
We tracked every order back to where it came from, so we measured what the ads brought in instead of assuming it. That is what lets budget decisions rest on evidence instead of guesswork.
What our clients say.
The Growth Bully's targeted approach brought us quality leads, increasing inquiries and bookings for Busy Bee. Their commitment made a real difference.
Duncan Friggieri
Business Development Manager at Busy BeeThe Growth Bully has been a true partner, delivering tailored strategies that drive lasting growth and impactful results.
Alexia Sant Manduca
Director at Fontanella Tea Garden & Vinum Wine BarThe Growth Bully revolutionized our eCommerce sales with precise targeting and optimized ads, achieving impressive ROI.
Carolina
Marketing Manager at LiquigasWorking with The Growth Bully has been seamless and rewarding. Their professionalism and strategic approach consistently deliver impressive results.
Joseph Barbara
Director at James CaterersThe Growth Bully has been an exceptional partner, combining professionalism and expertise to consistently deliver outstanding results.
Zach Ciappara
CEO at FreeHourWant this for your store?
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