Bigmat: 25.61x Return on Paid Social Over Christmas
A festive retail push that turned paid social into the single biggest revenue channel of the season.
Trusted by brands that don't settle for vanity metrics
What we built.
Bigmat is a building and hardware retailer moving into serious online sales. The Christmas trading window is the highest-stakes period of their year, and the brief was direct: make the festive season pay, and prove it. The challenge with seasonal retail is noise. Every brand is bidding, inboxes are full, and shoppers are comparing fast. To win, paid had to do more than drive traffic. It had to carry a meaningful share of total online revenue while staying ruthlessly efficient. We built a paid Meta program designed around return, layered email flows on top to capture demand the ads created, and tracked every order back to source so the result was not a guess.
Key achievements.
Orders driven through paid
Share of total online revenue from paid
Revenue added by email flows
Services delivered.
Paid Media
A festive Meta program built around return on ad spend rather than reach or impressions.
Meta Ads
Audience and creative segmentation matched to gifting and seasonal buying intent, with sequenced prospecting and retargeting.
Email & CRM
Automated email flows layered on top of paid to recover and extend the revenue the ads generated.
Content Creation
Seasonal ad creative tuned to high-intent shoppers comparing fast during the peak trading window.
Campaign strategies.
Built for return
Structured the festive Meta account around return on ad spend, not reach or impressions.
Intent-matched segmentation
Built audience and creative segmentation matched to gifting and seasonal buying intent.
Prospecting and retargeting
Sequenced prospecting and retargeting so demand was captured at the moment of intent.
Email layered on paid
Layered automated email flows on top of paid to recover and extend revenue the ads generated.
Source-level attribution
Tracked every order to source so paid's true contribution to revenue was measurable, not assumed.
What it proved.
A 25.61x return with paid carrying over half of all online revenue is not a lucky season. It is a system. Bigmat now has a festive engine that pays for itself many times over and gets sharper every time it runs.
The advantage.
Paid social became the primary revenue driver of the trading period
A measurable, repeatable festive playbook the business can run every peak season
Email flows extended revenue beyond the click without adding pressure to the ad account
Clear source-level attribution, so budget decisions are based on evidence
What our clients say.
The Growth Bully's targeted approach brought us quality leads, increasing inquiries and bookings for Busy Bee. Their commitment made a real difference.
Duncan Friggieri
Business Development Manager at Busy BeeThe Growth Bully has been a true partner, delivering tailored strategies that drive lasting growth and impactful results.
Alexia Sant Manduca
Director at Fontanella Tea Garden & Vinum Wine BarThe Growth Bully's campaign boosted engagement and delivered results for our core skincare offerings.
Maria Bugeja
CEO at NiumeeThe Growth Bully revolutionized our eCommerce sales with precise targeting and optimized ads, achieving impressive ROI.
Carolina
Marketing Manager at LiquigasWorking with The Growth Bully has been seamless and rewarding. Their professionalism and strategic approach consistently deliver impressive results.
Joseph Barbara
Director at James CaterersThe Growth Bully has been an exceptional partner, combining professionalism and expertise to consistently deliver outstanding results.
Zach Ciappara
CEO at FreeHourOther projects.
Let's get started.
Book a call. We'll look at what you are running, where the money leaks, and what we would fix first.