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Bajada New Energy11 months of lead generation

Bajada New Energy: 3,268 Leads at €6.02, About Half the Previous Cost

3,268Leads from our Facebook and Instagram campaigns in 11 months

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A steady flow of enquiries at a cost that worked, keeping the sales team busy across renewables and home water treatment.

The results

The numbers, in full.

  • 3,268Bajada New EnergyLeads from our Facebook and Instagram campaigns in 11 months
  • €6.02Bajada New EnergyCost per lead on our campaigns, against €12.50 the account paid before us
  • €4.61Bajada New EnergyCost per lead in the best month (639 leads)
  • €2.81Bajada New EnergyCost per enquiry from Google Search over the first 6 months
  • 8.85%Bajada New EnergyOf Google Search ad clicks that became an enquiry, over the first 6 months

Facebook and Instagram ads

  • 1,639Bajada New EnergyLeads at €5.46 each in the best quarter

Google Search

  • Ready to buyGoogle searchers already looking, passed straight to the sales team
Campaign overview

What we built.

Bajada New Energy sells renewables and home water treatment. Buyers take their time, compare quotes, and the quality of an enquiry matters far more than the number of them.

The brief was a pipeline the sales team could rely on. Not a spike or a one-off burst, but a steady flow of genuine enquiries at a cost that made the numbers work month after month.

We ran Facebook and Instagram ads alongside Google Search ads across the full range, from home energy to water filtration, and have improved them month by month since launch as we learned which audiences, messages and search terms brought in real buyers. In 11 months our Facebook and Instagram campaigns delivered 3,268 leads at €6.02 each. In the fourteen months before we started, the account's lead campaigns paid €12.50 a lead.

Bajada New Energy, the winning adA water-filtration lead ad from the Bajada New Energy account.
Scope of work

Services delivered.

Strategy

How we ran it.

  1. Facebook, Instagram and Google togetherRan Facebook, Instagram and Google Search ads side by side to bring in enquiries for the renewables market.
  2. Tuned month by monthImproved audiences and search terms every month since launch to bring the cost per lead down as the data built up.
  3. Messages for careful buyersWrote the ads for home energy and water buyers who research properly before they ask for a quote.
  4. Search judged on enquiriesSet Google Search up to win enquiries rather than clicks.
  5. Predictable flowDelivered a steady, predictable flow of enquiries the sales team could work consistently.
Conclusion

What it proved.

3,268 leads at €6.02 each in 11 months, about half the €12.50 the account paid before us. Bajada New Energy got a flow of enquiries the sales team can count on, set up to get cheaper per lead the longer it runs.

  • A dependable pipeline that let the sales team plan, not react
  • Cost per lead about half what the account paid before us
  • Google searchers who were ready to buy, turning into enquiries at a strong rate
  • A proven way to win enquiries that repeats, in a crowded renewables market

From the ad account

The water range, in the feed.

Facebook and Instagram ads we designed for the water filtration and dispenser lines. Each one asks one plain question and points to a quote.

Bajada New Energy ad: Malta's tap water isn't great. Here's what we do about it.
Bajada New Energy ad: How much are you actually spending on bottled water?
Bajada New Energy ad: You don't need to spend more to drink better water.
Bajada New Energy ad: Clean water for your workplace, hot, cold or room temperature.
Testimonials

What our clients say.

The Growth Bully's targeted approach brought us quality leads, increasing inquiries and bookings for Busy Bee. Their commitment made a real difference.

Duncan Friggieri

Business Development Manager at Busy Bee

The Growth Bully has been a true partner, delivering tailored strategies that drive lasting growth and impactful results.

Alexia Sant Manduca

Director at Fontanella Tea Garden & Vinum Wine Bar

The Growth Bully revolutionized our eCommerce sales with precise targeting and optimized ads, achieving impressive ROI.

Carolina

Marketing Manager at Liquigas

Working with The Growth Bully has been seamless and rewarding. Their professionalism and strategic approach consistently deliver impressive results.

Joseph Barbara

Director at James Caterers

The Growth Bully has been an exceptional partner, combining professionalism and expertise to consistently deliver outstanding results.

Zach Ciappara

CEO at FreeHour

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3,268 leads at €6.02. Bajada New Energy.

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