NJA Trading: 6.14x ROAS and Paid Driving 73% of Orders
One month that flipped paid from a minor contributor into the engine behind most of the store's orders.
Trusted by brands that don't settle for vanity metrics
What we built.
NJA Trading runs a retail e-commerce operation where, a year earlier, paid advertising was a minor part of the picture. Most orders were coming from elsewhere, and paid was carrying a small share of the load. The brief was growth that the data could prove. Not just more sales, but a clear, attributable shift in where orders were coming from and how hard each euro of ad spend was working. In a single month, March to April 2026, we rebuilt the paid program for return and layered email flows on top to capture and extend the demand. The result was a sharp, measurable shift in the store's order mix.
Key achievements.
Paid share of total orders year on year
More revenue added by email flows
Services delivered.
Paid Media
The paid program rebuilt around return on ad spend in a single focused month.
Meta Ads
Audiences and creative restructured to scale paid's share of total orders.
Email & CRM
Automated email flows layered on top of paid to add incremental revenue.
Content Creation
Creative built to drive a measurable, attributable shift in the order mix.
Campaign strategies.
Rebuilt for return
Rebuilt the paid program around return on ad spend in a single focused month.
Restructured to scale
Restructured audiences and creative to scale paid's share of total orders.
Email layered on paid
Layered automated email flows on top of paid to add incremental revenue.
Year-on-year proof
Tracked the year-on-year shift in order source to prove paid's contribution, not assume it.
What it proved.
Going from 22% to 73% of orders on paid in a single month, at a 6.14x return, with email adding 18% on top, is a turnaround the numbers can defend. NJA Trading now has paid working as the engine of the store, not a side channel.
The advantage.
Paid moved from a minor channel to the dominant source of orders in one month
A 6.14x return meant every euro of spend was working hard and provably
Email flows added a further layer of revenue on top of the paid result
A clear, attributable order-mix shift the business can build on
What our clients say.
The Growth Bully's targeted approach brought us quality leads, increasing inquiries and bookings for Busy Bee. Their commitment made a real difference.
Duncan Friggieri
Business Development Manager at Busy BeeThe Growth Bully has been a true partner, delivering tailored strategies that drive lasting growth and impactful results.
Alexia Sant Manduca
Director at Fontanella Tea Garden & Vinum Wine BarThe Growth Bully's campaign boosted engagement and delivered results for our core skincare offerings.
Maria Bugeja
CEO at NiumeeThe Growth Bully revolutionized our eCommerce sales with precise targeting and optimized ads, achieving impressive ROI.
Carolina
Marketing Manager at LiquigasWorking with The Growth Bully has been seamless and rewarding. Their professionalism and strategic approach consistently deliver impressive results.
Joseph Barbara
Director at James CaterersThe Growth Bully has been an exceptional partner, combining professionalism and expertise to consistently deliver outstanding results.
Zach Ciappara
CEO at FreeHourOther projects.
Let's get started.
Book a call. We'll look at what you are running, where the money leaks, and what we would fix first.