NJA TradingBest month
NJA Trading: 6.14x Return on Ad Spend in Its Best Month, and 73% of Orders from Ads
6.14xReturn on ad spend in the best month
A rebuild of the store's ads that took them from 22% to 73% of its orders year on year, with a 6.14x best month.
The numbers, in full.
- 6.14xNJA TradingReturn on ad spend in the best month
- 45NJA TradingSales in that month, worth €3,131 in revenue
- 22% to 73%NJA TradingShare of total orders coming from the ads, year on year
- 18%NJA TradingMore revenue added by the follow-up emails
What we built.
NJA Trading runs an online shop. A year earlier, paid ads were a small part of the picture: most orders came from elsewhere, and the ads carried a small share of the load.
The brief was growth the numbers could prove. Not just more sales, but a clear shift in where orders came from, tracked back to the ads, and a clear view of what each euro of ad spend brought back.
We rebuilt the ads around return on ad spend and added automatic emails to bring shoppers back and sell to them again. Its best month so far returned 6.14x on 45 sales worth €3,131 in revenue, and paid ads grew from 22% to 73% of the store's orders year on year.
Services delivered.
- Paid adsThe ads rebuilt around return on ad spend: the euros that come back for every euro spent.
- Facebook and Instagram adsAudiences and ads reworked to grow the share of the store's orders that come from the ads.
- Email follow-upAutomatic emails on top of the ads to add extra revenue.
- Content CreationAd videos and images made to win orders, with every shift in where orders came from tracked.
- Industry: Retail and ecommerce marketingFacebook, Google and email that sell product.
How we ran it.
- Rebuilt for returnRebuilt the ads around return on ad spend.
- Reworked to growReworked audiences and ads to grow their share of the store's orders.
- Email on top of the adsAdded automatic emails on top of the ads to bring in extra revenue.
- Year-on-year proofTracked the year-on-year change in where orders came from, to prove what the ads added instead of assuming it.
What it proved.
The ads growing from 22% to 73% of orders year on year, a 6.14x best month on 45 sales and email adding 18% on top: that is a turnaround the numbers can defend. For NJA Trading, the ads are now where most orders come from.
- The ads went from a minor source of orders to the main one, 22% to 73% year on year
- A 6.14x best month showed, in the numbers, what each euro of ad spend brought back
- Follow-up emails added more revenue on top of what the ads brought in
- A clear shift in where orders come from, tracked back to the ads, that the business can build on
From the ad account
The ads, up close.
Facebook and Instagram ads we designed for the brands NJA Trading carries: Il Bucato di Adele, Sharpie and Shearer Candles, tested against each other.
The follow-up emails, designed in house.
The abandoned-basket email from the Klaviyo emails we designed for NJA Trading, alongside the welcome, customer-review and add-on series.
What our clients say.
The Growth Bully's targeted approach brought us quality leads, increasing inquiries and bookings for Busy Bee. Their commitment made a real difference.
Duncan Friggieri
Business Development Manager at Busy BeeThe Growth Bully has been a true partner, delivering tailored strategies that drive lasting growth and impactful results.
Alexia Sant Manduca
Director at Fontanella Tea Garden & Vinum Wine BarThe Growth Bully revolutionized our eCommerce sales with precise targeting and optimized ads, achieving impressive ROI.
Carolina
Marketing Manager at LiquigasWorking with The Growth Bully has been seamless and rewarding. Their professionalism and strategic approach consistently deliver impressive results.
Joseph Barbara
Director at James CaterersThe Growth Bully has been an exceptional partner, combining professionalism and expertise to consistently deliver outstanding results.
Zach Ciappara
CEO at FreeHourWant this for your online store?
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