Get in front of the people who sign the cheques.
The Decision-Maker Pipeline is Growth Bully's system for established businesses that sell by appointment or by quote, where one new client is worth at least a couple of thousand euro. It books sales calls with the people who sign off, using video of you, Facebook and Instagram ads (Meta) and follow-up that works every reply until it is a booked call or a no. The guarantee: 15 booked calls with decision makers within 90 days of your ads going live, or we work free until you have them. And your first booked call within 14 days of going live, or your next month is free.
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Brands we have worked with
Pretty content gets likes. It rarely gets pipeline.
Most founders post into the void. Plenty of activity. Almost no business.
- The content looks sharp and the numbers tick up.
- The one person who signs off never sees it.
- Leads land in an inbox and go cold.
We fix that with three engines.
Three engines, one pipeline.
Each engine does one job. Together they move a buyer from never heard of you to booked on your calendar.
Video Architecture Engine
Founder-led video that earns authority with the people who decide. We turn your point of view into content a buyer respects. Decision makers watch, and they take you seriously.
Meta Engine
Facebook and Instagram ads (Meta) put that video in front of the people who sign off. The ones who show interest go straight onto your enquiry list. Attention turns into booked calls.
CRM Engine
Your enquiry list kept in one place, with follow-up that works every lead into a booked call. We track each conversation and chase each reply. No warm lead goes cold while you wait.
Real results, not promises.
Booked with business owners in the first month at €74 a call for Digital Brain, an AI consultancy selling to businesses.
Leads at €6.02 on our Facebook and Instagram campaigns for Bajada New Energy, about half the €12.50 the account paid before us over 11 months.
Average client retention. Clients stay because the numbers keep working.
03How the Decision-Maker Pipeline™ runs
Ninety days. In writing.
The first ninety days, in the order they happen. Drag the line, or pick a day from the list. Day 90 is the one we are judged on.
Arrow keys move a day at a time.
Day
90
15 booked calls with decision makers.
The day we are judged on. Past it, the line keeps going only if we missed.
15 booked calls with decision makers within 90 days of your ads going live, or we work free until you have them. And your first booked call within 14 days of going live, or your next month is free.
Stephen Ellul, FounderBook a growth call04The fit check
Is the pipeline right for you?
Four taps, an honest answer. Nothing to type, and nothing leaves this page.
Question 1 of 4
Who buys from you?
Question 2 of 4
What is one sale usually worth to you?
Question 3 of 4
How do your sales happen today?
Question 4 of 4
How soon do you want to start?
Strong fit if you sell by appointment or by quote, a sale is worth a conversation, and you want to start within three months. Book a growth call
Not yet if you sell to the public, people buy on the spot, or you are just looking. Take the Pipeline Scorecard
What our clients say.
The Growth Bully's targeted approach brought us quality leads, increasing inquiries and bookings for Busy Bee. Their commitment made a real difference.
Duncan Friggieri
Business Development Manager at Busy BeeThe Growth Bully has been a true partner, delivering tailored strategies that drive lasting growth and impactful results.
Alexia Sant Manduca
Director at Fontanella Tea Garden & Vinum Wine BarThe Growth Bully revolutionized our eCommerce sales with precise targeting and optimized ads, achieving impressive ROI.
Carolina
Marketing Manager at LiquigasWorking with The Growth Bully has been seamless and rewarding. Their professionalism and strategic approach consistently deliver impressive results.
Joseph Barbara
Director at James CaterersThe Growth Bully has been an exceptional partner, combining professionalism and expertise to consistently deliver outstanding results.
Zach Ciappara
CEO at FreeHourOur projects.
The Decision-Maker Pipeline, answered straight.
What is the Decision-Maker Pipeline?
The Decision-Maker Pipeline is our system for established businesses that sell by appointment or by quote, where one new client is worth at least a couple of thousand euro. Three engines work together: video of you that earns trust, Facebook and Instagram ads (Meta) that put it in front of the people who sign off, and follow-up that works every reply until the call is booked.
What results does the Decision-Maker Pipeline deliver?
The guarantee: 15 booked calls with decision makers within 90 days of your ads going live, or we work free until you have them. And your first booked call within 14 days of going live, or your next month is free. For Digital Brain, an AI consultancy selling to businesses, it booked 20 calls with business owners in the first month at €74 a call.
Who is the Decision-Maker Pipeline for?
Established businesses that sell by appointment or by quote, where one new client is worth at least a couple of thousand euro, whether they sell to other businesses or to the public. Think clinics, installers, property, professional services, software, insurance and financial services, and solar and energy, in Malta and abroad.
How fast are leads followed up?
Within minutes. The CRM protocol responds to every reply and enquiry inside 5 minutes wherever possible, then works each conversation until a call is booked. No warm lead sits in an inbox going cold.
How is this different from cold calling or buying lead lists?
Cold outreach interrupts strangers. The pipeline warms specific decision makers with targeted video content before any conversation happens, so the calls that land on your calendar are with people who already know who you are and why the offer is relevant.
How does pricing work?
One retainer, agreed in writing before any work starts, paid monthly or quarterly in advance and rolling until you cancel. Ad spend is separate: you pay Meta direct from an ad account in your name, and we take no percentage of it. Stephen gives you the figure on the growth call once he has seen your numbers.
What do we have to do?
Three things. Sit with Stephen to write the offer, show up for the filming so the video is in your voice, and give us access to your ad account and your enquiry list. We build and run the rest, and your job becomes taking the booked calls and reading one report a month.
What if it does not work?
The guarantee covers it: 15 booked calls with decision makers within 90 days of your ads going live, or we work free until you have them. And your first booked call within 14 days of going live, or your next month is free. The ad account, the videos and the enquiry list stay yours either way.
Ready to build a real pipeline?
Book a growth call and we will show you how the Decision-Maker Pipeline fits your business. It already runs across solar and energy, professional services, software and insurance and financial services.
