Denim & LionTwelve months of social content
Denim & Lion: A Sustained Retail Social and Content Programme
675,000+Influencer-led views over 12 months
A sustained programme that kept a premium denim retailer present, sharp and selling.
The numbers, in full.
- 675,000+Denim & LionInfluencer-led views over 12 months
- 839,587Denim & LionTimes the Black Friday ads were shown, in a single month
- +29.7%Denim & LionFollower growth over the year
Facebook and Instagram ads
- €0.32–€0.40Denim & LionCost per click through the Black Friday push
- 490,413Denim & LionTimes the Facebook and Instagram ads were shown across the year
- 75,000Denim & LionPeople reached on Facebook and Instagram
What we built.
Denim & Lion is a retailer carrying premium denim, including the Levi's brand, in a category where showing up consistently wins. Shoppers do not buy on a single ad. They buy from shops that feel current, well run and always there.
The brief was staying power, not a one-off campaign: stay front of mind, keep the social pages strong, and keep the content coming month after month without going stale.
We ran a sustained retail, social and content programme for the brand. The spikes came too: one Black Friday put the ads in front of denim buyers 839,587 times at €0.32 to €0.40 a click. The real value was showing up well, week after week, for 675,000 influencer-led views and close to thirty percent follower growth across the year.
Services delivered.
- Social Media ManagementA steady, on-brand social presence built and kept up month after month.
- Content CreationA steady content stream tuned to a premium denim and apparel audience.
- Paid adsFacebook and Instagram ads aimed at buyers of premium clothing, kept running for the whole partnership.
- Facebook and Instagram adsLevi's run as a partner brand inside Denim & Lion's own shop identity.
- Industry: Retail and ecommerce marketingFacebook, Google and email that sell product.
How we ran it.
- Consistent social presenceBuilt and maintained a consistent, on-brand social presence month after month.
- Steady content streamProduced a steady content stream tuned to a premium denim and apparel audience.
- Seen every seasonKept the brand visible and current through every season of the retail calendar.
- Partner brand presenceTreated Levi's as a partner brand presence within Denim & Lion's own retail identity.
- Consistency over burstsKept results steady by showing up consistently instead of in one-off bursts.
What it proved.
Anyone can run one good month. Denim & Lion shows what almost a year of consistent, premium retail and social delivery looks like. That consistency is the asset, and it is what keeps a retail brand selling.
- A retail brand that stays consistently present and current, not seasonal and forgettable
- A steady stream of content and posts the business never has to scramble to fill
- A brand that stayed visible in a crowded premium clothing market
- A long-running partnership built on dependable delivery, not promises
What our clients say.
The Growth Bully's targeted approach brought us quality leads, increasing inquiries and bookings for Busy Bee. Their commitment made a real difference.
Duncan Friggieri
Business Development Manager at Busy BeeThe Growth Bully has been a true partner, delivering tailored strategies that drive lasting growth and impactful results.
Alexia Sant Manduca
Director at Fontanella Tea Garden & Vinum Wine BarThe Growth Bully revolutionized our eCommerce sales with precise targeting and optimized ads, achieving impressive ROI.
Carolina
Marketing Manager at LiquigasWorking with The Growth Bully has been seamless and rewarding. Their professionalism and strategic approach consistently deliver impressive results.
Joseph Barbara
Director at James CaterersThe Growth Bully has been an exceptional partner, combining professionalism and expertise to consistently deliver outstanding results.
Zach Ciappara
CEO at FreeHourWant this for your retail brand?
Book a growth call. We look at what you are running, where the money leaks and what we would fix first.