DaVinci Health
DaVinci Health: 22+ Screening Bookings in 7 Days, and a Fully Booked Offer Within a Week
22+Confirmed screening bookings in the first 7 days
One breast screening offer, one page built for it, and a hospital diary full before the first week was out.
The short version
DaVinci Health, a private hospital in Birkirkara, ran one breast screening offer on Facebook and Instagram. In the first 7 days the ads brought about 57 call-back requests and 22+ confirmed bookings, at €6.30 of ad spend per booking. The hospital wrote to say the offer was fully booked within a week.
The numbers, in full.
- 22+DaVinci HealthConfirmed screening bookings in the first 7 days
- €6.30DaVinci HealthAd spend per confirmed booking in the first week
- About 57DaVinci HealthCall-back requests in 7 days, €2.43 each
- 39%DaVinci HealthOf call-back requests that became a confirmed booking
- Within a weekThe offer was fully booked, in the hospital's own words
Facebook and Instagram ads
- €2.43DaVinci HealthAd spend per call-back request in the first 7 days
- 92+DaVinci HealthCall-back requests in 12 days at €2.90 each, counted in the hospital's own system
What we built.
DaVinci Health is a private hospital in Birkirkara, with imaging, screening and the radiologists who read the scans under one roof. Their Facebook and Instagram account had run boosted posts and awareness campaigns, with no way to count who actually asked to book.
Health advertisers also hit a wall most businesses never see: Facebook restricts what a health advertiser can track, so the platform cannot see the bookings its own ads bring in. That is where many health campaigns stall.
We built one offer for breast screening, one page for it, and a way to count every request at the hospital's end. In the first 7 days the ads brought about 57 call-back requests and 22+ confirmed bookings, at €6.30 of ad spend per booking. Six days in, the hospital wrote: "We are fully booked already for the offer of October."
Services delivered.
- Offer designOne screening offer with a clear reason to book now and an end date, agreed with the hospital before anything ran.
- A page for one offerA short call-back form in place of the hospital's general contact page, asking which day and language suit.
- Facebook and Instagram adsPlain, factual ads written to Facebook's health advertising rules and approved by the hospital before launch.
- Counting at the sourceEvery request lands in the hospital's own bookings inbox and system, and is counted there every day.
How we ran it.
- One offer, one monthAround 15% off breast screening for the awareness month. One reason to book, with an end date.
- Ask for a call back, not a form essayA few taps to request a call, so the front desk does the booking and nobody drops out half way.
- Straight to the front deskRequests arrive where the call centre already works, so they call back the same day instead of hunting through a marketing tool.
- Numbers the hospital trustsBecause the platform cannot see health bookings, the figures come from the hospital's own system and call centre, not from the ad account.
What it proved.
22+ confirmed bookings in the first 7 days, at €6.30 each, and an offer fully booked within a week. The ads were the cheap part. What filled the diary was one offer with an end date, a page that asks for a call back, and a front desk that sees every request the minute it arrives. The hospital opened extra slots and the same ads kept filling them.
- A screening offer fully booked within a week
- €6.30 of ads per confirmed booking
- Every request visible to the call centre the minute it arrives
- A structure the hospital can repeat for its next offer
From the ad account
The screening offer, in the feed.
The two Facebook and Instagram ads that carried the offer. One says what it costs and what you get; the other says how easy it is to book.
The detail, answered.
How many bookings did the screening offer bring in?
22+ confirmed bookings in the first 7 days, from about 57 call-back requests on Facebook and Instagram. The booking count is the hospital call centre's own.
What did each booking cost in ads?
€6.30 per confirmed booking in the first week. Each call-back request cost €2.43, and 39% of them became a booking.
Can a health business track bookings from Facebook ads?
Not through the platform alone, because Facebook restricts what health advertisers can track. Here every request was counted in the hospital's own system and the call centre counted the bookings.
What our clients say.
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