NJA Trading
NJA Trading: 8.20x Return on a Black Friday Sale, 32 Orders in Five Weeks
8.20xReturn on ad spend across the Black Friday campaign
One discount with an honest limit, ads for every brand, and the budget behind the product people were buying.
The short version
NJA Trading brings household and office brands to Malta and sells them online. For Black Friday we ran one Facebook and Instagram sale across its brands, capped at the first hundred orders. Over five weeks it brought 32 online orders at an 8.20x return on ad spend, 28 of them in Black Friday week itself.
The numbers, in full.
- 8.20xNJA TradingReturn on ad spend across the Black Friday campaign
- 32NJA TradingOnline orders in five weeks
- 28NJA TradingOf those orders in Black Friday week itself
- 10.14xNJA TradingReturn from the best ad, a Bucato reel, on 18 orders
Facebook and Instagram ads
- 2.88xNJA TradingReturn across every campaign we have run for NJA, on 336 online orders, against 0.31x on the shop's own earlier campaigns
What we built.
NJA Trading brings household and office brands to Malta, including Il Bucato di Adele laundry perfume, Sharpie and Shearer Candles, and sells them through its own online shop. We already ran its sales ads, so Black Friday had one job: turn a short window into orders without spending on products that were not moving.
The offer was simple and the same on every ad: a discount on every NJA brand, for the first hundred orders only. We ran posts and reels for each brand, then watched what sold. Il Bucato di Adele carried the sale, so most of the budget went behind it.
Over five weeks the campaign brought 32 online orders at an 8.20x return on ad spend, 28 of them in Black Friday week. The best ad, a Bucato reel, returned 10.14x on 18 orders.
Services delivered.
- Black Friday campaignOne Facebook and Instagram sale, set up to sell online and measured on orders and revenue.
- Posts and reels for each brandIl Bucato di Adele, Sharpie and Shearer Candles each had their own ads at the start.
- Budget managementDaily checks on what was selling, with the money moved to the winner.
- ReportingOrders, return on ad spend and the best ads, brand by brand.
How we ran it.
- One offer everywhereThe same discount and the same limit on every ad, so nobody had to work out the deal.
- An honest limitThe first hundred orders only. A real reason to buy now, and one the shop could keep.
- Every brand gets a chancePosts and reels for each brand at the start, so the buyers chose the winner.
- Budget follows the salesIl Bucato di Adele sold, so it got the money. The other brands' ads stayed small.
What it proved.
32 online orders at 8.20x over five weeks, with 28 in Black Friday week. The sale worked because it was simple: one discount with an honest limit, ads for every brand, and the budget moved to the one people were buying. The best Bucato reel returned 10.14x on its own.
- 8.20x return on a short seasonal sale
- 28 orders in Black Friday week
- Budget spent on the product that sold
- Orders tracked to the ad that made them
From the ad account
The ads that carried the sale.
The three Il Bucato di Adele ads that took most of the budget. The reel on the left was the best ad of the campaign.
The detail, answered.
What did NJA Trading's Black Friday ads return?
8.20x on ad spend, with 32 online orders over five weeks and 28 of them in Black Friday week.
Should a shop advertise every brand on Black Friday?
Start with every brand, then move the budget to what sells. Here Il Bucato di Adele carried the sale, and its best reel returned 10.14x.
How long did the campaign run?
Five weeks, from the start of Black Friday week to the end of the year, with most orders in Black Friday week itself.
What our clients say.
The Growth Bully's targeted approach brought us quality leads, increasing inquiries and bookings for Busy Bee. Their commitment made a real difference.
Duncan Friggieri
Business Development Manager at Busy BeeThe Growth Bully has been a true partner, delivering tailored strategies that drive lasting growth and impactful results.
Alexia Sant Manduca
Director at Fontanella Tea Garden & Vinum Wine BarThe Growth Bully revolutionized our eCommerce sales with precise targeting and optimized ads, achieving impressive ROI.
Carolina
Marketing Manager at LiquigasWorking with The Growth Bully has been seamless and rewarding. Their professionalism and strategic approach consistently deliver impressive results.
Joseph Barbara
Director at James CaterersThe Growth Bully has been an exceptional partner, combining professionalism and expertise to consistently deliver outstanding results.
Zach Ciappara
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