The Exterminator
The Exterminator: 8.56x Return and 247 Online Orders in the First 90 Days
8.56xReturn on ad spend in the first 90 days
Pest control sold online, explained on camera in Maltese and English. 12.18x return in the first full month.
The short version
The Exterminator is a Malta pest control business that sells its products online. We ran short videos in Maltese and English, with a member of its team on camera, on one Facebook and Instagram sales campaign. The first 90 days brought 247 online orders at an 8.56x return on ad spend, and the first full month returned 12.18x.
The numbers, in full.
- 8.56xThe ExterminatorReturn on ad spend in the first 90 days
- 247The ExterminatorOnline orders in the first 90 days
- 12.18xThe ExterminatorReturn in the first full month, on 91 orders
- 9.42xThe ExterminatorReturn from the best single video, a Maltese reel, on 52 orders
Facebook and Instagram ads
- €7.24The ExterminatorAd spend per online order over the first three full months
- 5.65xThe ExterminatorReturn across the first six months, on 445 online orders
What we built.
The Exterminator is a pest control business in Malta that also sells its products online. Pest control is bought in a hurry: someone sees a cockroach, searches, and buys from whoever explains the fix best.
We ran one sales campaign on Facebook and Instagram, aimed broadly so the platform could find buyers on its own. The ads were short videos in Maltese and in English, with someone from The Exterminator's own team on camera explaining the problem and the product. No stock footage and no models.
In the first 90 days the campaign brought 247 online orders at an 8.56x return on ad spend. The first full month returned 12.18x on 91 orders. Returns eased after the summer peak, and across the first six months the campaign returned 5.65x on 445 orders.
Services delivered.
- Sales campaignOne Facebook and Instagram campaign built to sell online, measured on orders and revenue.
- Video ads in two languagesShort reels in Maltese and English with the client's own team on camera.
- Creative testingNew videos rotated in through the season, with the budget moving to the ones that sold.
- Monthly reportingOrders, return on ad spend and the best videos every month.
How we ran it.
- Two languages, side by sideMaltese and English reels ran together. The best single ad was in Maltese.
- A real person on cameraSomeone from the business explaining one problem and one fix. Trust is the product in pest control.
- Aim broad, let the sale decideWide targeting and a purchase goal, so the platform looked for buyers instead of clicks.
- Keep feeding itFresh videos through the summer, and the budget behind whichever one was bringing orders.
What it proved.
247 online orders at 8.56x in the first 90 days, and 12.18x in the first full month. Returns eased after the summer peak, and the first six months still came to 5.65x on 445 orders. What sold was simple: someone from the business, on camera, in the customer's language, explaining one problem and one fix.
- 8.56x return on ad spend in the first 90 days
- 247 online orders in the first 90 days
- A Maltese reel as the best seller
- Online sales that keep coming while the team is out on jobs
From the ad account
Reels in Maltese and English.
The three videos that sold the most. The Maltese reel on the left was the best single ad: 52 orders at 9.42x.
The detail, answered.
What return did The Exterminator get from Facebook and Instagram ads?
8.56x on ad spend in the first 90 days, with 247 online orders. The first full month returned 12.18x, and the first six months 5.65x on 445 orders.
Do ads in Maltese work?
Here the best single ad was a Maltese reel: 52 orders at 9.42x. Maltese and English videos ran side by side.
How were the orders counted?
From the purchases Facebook and Instagram tracked on the online shop, for the sales campaign we ran.
What our clients say.
The Growth Bully's targeted approach brought us quality leads, increasing inquiries and bookings for Busy Bee. Their commitment made a real difference.
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