Busy Bee
Busy Bee: 70 Catering Enquiries in One Month at €2.62 Each
70Catering enquiries in the Christmas month
Christmas, weddings and company events, each with its own ad, and the cost of an enquiry cut to less than a third in one month.
The short version
Busy Bee, a Malta caterer and cake maker, ran Facebook and Instagram ads for wedding catering, wedding cakes, Christmas and company events, each with a short enquiry form inside the app. In the Christmas month the ads brought 70 enquiries at €2.62 each, down from €9.27 the month before. Over seven months: 306 enquiries at €5.27 each.
The numbers, in full.
- 70Busy BeeCatering enquiries in the Christmas month
- €2.62Busy BeeAd spend per enquiry in the Christmas month
- €9.27Busy BeeWhat an enquiry cost the month before
- 306Busy BeeEnquiries over seven months, at €5.27 each
Facebook and Instagram ads
- €5.27Busy BeeAverage ad spend per enquiry over seven months of weddings, cakes and company catering
- Less than a thirdOf the previous month's cost per enquiry, once the budget moved behind Christmas catering
What we built.
Busy Bee caters weddings, company events and private celebrations in Malta, and makes wedding cakes to go with them. Each of those is a different buyer at a different time of year: a couple choosing a caterer and a cake, a company booking its Christmas event, a team planning a client lunch.
We ran Facebook and Instagram ads for each occasion, with a short enquiry form inside the app, so nobody had to leave the feed to ask for a menu. Every ad sat at one of three stages: people who had never heard of Busy Bee, people who had already seen the food, and people ready to book.
In the Christmas month the ads brought 70 enquiries at €2.62 each, less than a third of the €9.27 an enquiry cost the month before. Over seven months the campaign brought 306 enquiries at €5.27 each.
Services delivered.
- Campaign planningOne plan for the year's occasions: weddings, wedding cakes, Christmas and company events, each with its own ads.
- Facebook and Instagram adsAds for people new to Busy Bee, people who had seen the food, and people ready to book.
- Enquiry formsA short form that opens inside Facebook or Instagram, so asking for a menu takes seconds.
- Monthly reportingEnquiries and cost per enquiry every month, by occasion, so the budget goes where people are booking.
How we ran it.
- One ad per occasionWeddings, cakes, Christmas and company events never shared an ad. Each spoke to one buyer and asked for one thing.
- Three stagesNew people saw the food first, people who had seen it got a reason to ask, and people ready to book got a direct invitation.
- Ask inside the appThe enquiry form opens in Facebook or Instagram with the contact details already filled in.
- Budget follows the seasonIn the Christmas month the money went behind Christmas catering, and the cost of an enquiry fell from €9.27 to €2.62.
What it proved.
70 enquiries in one month at €2.62 each, and 306 over seven months at €5.27 each. The cheapest enquiries came when the ad matched what people were booking that month: Christmas catering before Christmas, company events in the new year, weddings and cakes the rest of the time. One ad per occasion, a short form inside the app, and the budget behind the season.
- 70 catering enquiries in the busiest month
- €2.62 per enquiry at Christmas
- Separate ads for weddings, cakes and company events
- Every enquiry arrives with contact details, ready for a call back
From the ad account
One ad, one occasion.
The six ads that brought in the most enquiries: Christmas catering, company events and weddings. Each spoke to one occasion and asked for one thing, an enquiry.
The detail, answered.
How many enquiries did the ads bring Busy Bee?
70 in the Christmas month at €2.62 each, and 306 over seven months at €5.27 each, all through a short enquiry form on Facebook and Instagram.
Why did the cost per enquiry drop so fast?
The budget moved behind Christmas catering at the moment people were booking it. An enquiry cost €9.27 the month before and €2.62 in the Christmas month.
Does this work for a caterer outside Christmas?
Yes. Over seven months of weddings, cakes and company events, the average was €5.27 per enquiry.
What our clients say.
The Growth Bully's targeted approach brought us quality leads, increasing inquiries and bookings for Busy Bee. Their commitment made a real difference.
Duncan Friggieri
Business Development Manager at Busy BeeThe Growth Bully has been a true partner, delivering tailored strategies that drive lasting growth and impactful results.
Alexia Sant Manduca
Director at Fontanella Tea Garden & Vinum Wine BarThe Growth Bully revolutionized our eCommerce sales with precise targeting and optimized ads, achieving impressive ROI.
Carolina
Marketing Manager at LiquigasWorking with The Growth Bully has been seamless and rewarding. Their professionalism and strategic approach consistently deliver impressive results.
Joseph Barbara
Director at James CaterersThe Growth Bully has been an exceptional partner, combining professionalism and expertise to consistently deliver outstanding results.
Zach Ciappara
CEO at FreeHourWant this for your business?
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