Decision-Maker PipelineDigital Brain, first month
Decision-Maker Pipeline: Qualified Calls with the People Who Sign
20 callsBooked in the first month at €74 a call for Digital Brain, an AI consultancy that sells to businesses

Our flagship system for established businesses that sell by appointment or by quote. It books qualified calls with the people who sign.
The numbers, in full.
- SubstantialMonthly value of qualified sales opportunities built
- 20 callsDigital BrainBooked in the first month at €74 a call for Digital Brain, an AI consultancy that sells to businesses
- QualifiedDecision-maker conversations booked through a repeatable system
- FlagshipNow being rolled out for more firms that sell to businesses
Facebook and Instagram ads
- Before the callFacebook and Instagram ads that make decision makers familiar with you before you speak
Google Search
- Ready to buyGoogle Search ads where business buyers are already looking
What we built.
Selling by appointment or by quote has one expensive problem: getting in front of the right person takes too long, and most of the calls you do land are with people who cannot sign. That costs more than ad budget. It costs months, and a sales team chasing leads that go nowhere.
The Decision-Maker Pipeline is our answer. It does two things: it books qualified calls with the people who make the decision, and it shortens the time between first contact and a real conversation.
The pattern holds across the businesses we run it for. For one client we built a pipeline targeting a substantial monthly value in qualified sales opportunities.
Services delivered.
- Lead GenerationA repeatable system that books qualified calls with decision makers and passes each one to the right person automatically.
- Paid adsAds that make real decision makers familiar with you before the call, instead of chasing everyone.
- Facebook and Instagram adsAds aimed at business buyers who have already watched or interacted, feeding the pipeline.
- Content CreationShort videos that warm buyers up before the conversation.
- Strategy & ConsultingEach one built as a repeatable system that shortens the path from first contact to a real conversation.
- Email and enquiry trackingOne enquiry list that qualifies each lead and passes it to the right person automatically.
- Industry: Professional services marketingFirms that need serious clients, not time-wasters.
How we ran it.
- Target decision makersWent straight for the people who decide, not gatekeepers or leads that go nowhere.
- Video plus adsPut short videos behind paid ads so buyers knew us before the call.
- One enquiry listSet up one enquiry list that qualifies each lead and passes it to the right person automatically.
- Faster bookingCut the steps between first contact and a booked conversation.
- Repeatable systemBuilt each one as a repeatable system, not a one-off campaign.
What it proved.
The Decision-Maker Pipeline does what most lead generation promises and rarely delivers: it puts you in front of people who can sign, and it does it fast. Meeting the people who sign, sooner, is the difference between a busy pipeline and one that closes.
- Sales conversations with people who can actually sign, not gatekeepers
- Fewer wasted calls, because prospects arrive already knowing the offer
- A predictable flow of qualified sales opportunities
- A system that keeps improving as it runs, instead of a campaign that ends
What our clients say.
Want this for your sales team?
Book a growth call. We look at what you are running, where the money leaks and what we would fix first.