A Google Ads agency measured on conversions.

On our Bajada New Energy account, Google Search conversions cost €2.81 at an 8.85% conversion rate. That is one verified account, not a market average: your cost depends on your industry, the competition on your keywords and the quality of your landing pages.

If people search for what you sell, yes. Search captures buyers at the moment of intent, so even modest budgets convert when the account is structured well. The risk for small businesses is not the channel, it is paying for clicks that a poorly built account wastes.

Start with where your buyers are. Google captures existing demand from people already searching; Meta creates demand and retargets. Most of our Malta clients run both, with search harvesting intent and Meta feeding it. The budget split follows the data, not a rule of thumb.

Campaigns serve from day one and produce readable data within two to four weeks. Expect a fair verdict on the account after a full month, and steady improvement from there as search-term data sharpens the targeting and negative keyword lists.

The usual causes we find in audits: broken or missing conversion tracking, broad match keywords burning budget on irrelevant searches, no negative keyword discipline, and ads pointing at slow generic pages. Most underperforming accounts have at least three of these at once.

Yes. All our paid media work runs on monthly retainers with a defined scope: campaign management, search term hygiene, ad testing, landing page recommendations and monthly reporting against cost per conversion. No long lock-ins.