A Google Ads agency measured on conversions.
Growth Bully, a Malta agency judged on sales, builds and manages Google Ads accounts against the one number that matters: what a customer costs you. The figures below come from live Malta accounts, measured on conversions (the enquiry, call or order the ad was paid to get), with the client named.
3,268
leads.€6.02 each on our campaigns, about half the €12.50 before us. Bajada New Energy, in under a year
Stephen EllulFounder
Why does Google Ads work so well in Malta?
Search captures buyers at the exact moment of intent, and Malta search terms are cheap relative to what a customer is worth here. Keyword competition is thinner than in larger EU markets, so a well-structured account buys high-intent clicks at costs most European advertisers would not believe.
The catch is that a badly built account wastes money at exactly the same speed. Broad keywords, no list of blocked searches, broken tracking and slow pages behind the ads quietly burn budget while the reports still show clicks. The difference between an account converting at 8.85% and one converting at 2% is rarely the market. It is the build.
What does managed Google Ads include?
Everything between your budget and a booked customer: keyword and competitor research, campaign set-up, tracking, ad copy testing, weekly checks on what people actually searched, and advice on the pages your ads send people to. Managed monthly and reported against cost per conversion, as part of our Google and Facebook ads service.
- ✓ Tracking checked before spend, so every euro is accounted for.
- ✓ Keyword structure built around buying intent, not search volume.
- ✓ Weekly checks of what people searched, and blocking the searches that waste money.
- ✓ Ad copy tested, with the winners picked on the numbers.
- ✓ Advice on the page each ad sends people to, so clicks turn into enquiries instead of leaving.
- ✓ Monthly reports on spend, conversions and cost per conversion.
Already running Google Ads? Get a second read.
Book a growth call and we will review your account against the checklist above. You leave with a plan you can act on, whether we run the account or your team does.
What our clients say.
The Growth Bully's targeted approach brought us quality leads, increasing inquiries and bookings for Busy Bee. Their commitment made a real difference.
Duncan Friggieri
Business Development Manager at Busy BeeThe Growth Bully has been a true partner, delivering tailored strategies that drive lasting growth and impactful results.
Alexia Sant Manduca
Director at Fontanella Tea Garden & Vinum Wine BarThe Growth Bully revolutionized our eCommerce sales with precise targeting and optimized ads, achieving impressive ROI.
Carolina
Marketing Manager at LiquigasWorking with The Growth Bully has been seamless and rewarding. Their professionalism and strategic approach consistently deliver impressive results.
Joseph Barbara
Director at James CaterersThe Growth Bully has been an exceptional partner, combining professionalism and expertise to consistently deliver outstanding results.
Zach Ciappara
CEO at FreeHourGoogle Ads in Malta, answered straight.
How much does a conversion cost on Google Ads in Malta?
It depends on the build more than the market. A Malta home energy brand's search campaigns converted at 8.85%, at €2.81 a conversion, in under six months. Your cost depends on your industry, the competition on your keywords and how good the page behind the ad is.
Is Google Ads worth it for a small Malta business?
If people search for what you sell, yes. Search captures buyers at the moment of intent, so even modest budgets convert when the account is structured well. The risk for small businesses is not the channel, it is paying for clicks that a poorly built account wastes.
Google Ads or Facebook ads: which should a Malta business choose?
Start with where your buyers are. Google catches people already searching for what you sell. Facebook and Instagram (Meta) reach people who are not searching yet and follow up with the ones who visited. Most of our Malta clients run both: search catches the buyers who are ready, and Facebook and Instagram fill the queue behind them. The budget split follows the data, not a rule of thumb.
How long does it take for Google Ads to work?
Campaigns serve from day one and produce readable data within two to four weeks. Expect a fair verdict on the account after a full month, and steady improvement from there as real search data sharpens the targeting and the list of blocked searches.
Why is my current Google Ads account underperforming?
The usual causes we find in audits: broken or missing conversion tracking, broad match keywords burning budget on irrelevant searches, no list of blocked searches, and ads pointing at slow generic pages. Most underperforming accounts have at least three of these at once.
Do you manage Google Ads on a retainer?
Yes. All our Google and Facebook ads work runs on monthly retainers with a defined scope: campaign management, weekly search term checks, ad testing, advice on the pages behind the ads and monthly reporting against cost per conversion. No long lock-ins.
Bring the numbers. Leave with a plan.
We look at where the money leaks and what we would fix first. The plan is yours to keep, with or without us.
30 minutes with Stephen. No pitch, no deck.