A marketing audit that finds the leak.
The Pipeline Scorecard is how Growth Bully, a marketing agency in Malta, runs a marketing audit. It scores every stage of your pipeline in minutes, identifies the weakest link, and tells you what to fix first. Free to take, yours to keep.
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Score your pipeline in a few minutes
Five steps, from the ad to the sale. You get the weakest one and what to fix first. Free, and the result is yours to keep.
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Rather talk it through, or want Stephen to read your score with you? Book a growth call. Thirty minutes with the founder, no pitch, and you keep the plan.
Built for owner-led businesses that already spend on marketing, or are about to.
Why check the path from ad to sale before spending more?
Because more budget through a leaking pipeline buys a bigger leak. Most businesses respond to slow months by spending more on ads, when the real problem sits further down: slow follow-up, a weak page after the click, or tracking that hides what works. An audit finds the leak before you pay to enlarge it.
We built the scorecard because we kept seeing the same pattern in client audits: the cheapest revenue gain was almost never a new campaign. It was fixing one broken stage that every existing campaign was already paying for. The scorecard finds that stage in minutes instead of a month of consulting.
What does the audit cover?
The audit follows one buyer from the ad to the enquiry to the sale and scores each step on its own. The Pipeline Scorecard measures five: the enquiries already looking for you, the ones your ads create, the page and form they land on, the follow-up, and whether you can trust your numbers. Your weakest step caps your growth, whatever the other four are doing.
Demand capture
Are you visible where buyers already search, and does that traffic convert? Search, maps, reviews and the offers meeting that intent.
Demand creation
Whether your Facebook and Instagram posts and ads bring in enquiries, or only activity. The ads, who sees them, how often, and what each enquiry costs.
Conversion path
What happens between the click and the enquiry. The page the ad sends them to, the form, how fast it loads, and the small snags that cost you enquiries on every campaign.
Follow-up
How fast you reply, how often you follow up, and whether you go back to old enquiries. The step where most businesses lose the most revenue, and the fastest to fix.
Measurement
Whether you can trust your own numbers. Tracking and reporting: if a sale cannot be tracked back to the ad, you cannot fix the ad.
Your weakest stage sets your growth ceiling. The scorecard finds it in minutes.
What do you walk away with?
A clear picture instead of a hunch. The scorecard takes minutes and the output is specific enough to act on the same day.
- ✓ A score for each of the five steps, from the ad to the sale.
- ✓ Your weakest link identified, the stage capping everything else.
- ✓ A prioritised view of what to fix first for the biggest revenue impact.
- ✓ Results you can hand to your own team, or bring to a free call with ours.
See what your pipeline is missing.
Take the Pipeline Scorecard now. Minutes to complete, no obligation, and the diagnosis is yours whether you ever work with us or not.
Marketing audits, answered straight.
What is a marketing audit?
A structured review of how your marketing actually performs against how it should: where leads come from, what they cost, where they leak and what the data says to fix first. A good audit produces a prioritised action list, not a hundred-page report nobody reads.
What is the Pipeline Scorecard?
Our marketing audit, done as a short questionnaire. It scores five steps of your pipeline, from the ad to the enquiry to the sale, then shows you the weakest one. It takes minutes to complete and the result is yours to keep.
What does the audit look at?
Where the money goes and what comes back. It follows one buyer from the first ad to the closed sale and finds the step where people drop out. Most audits stop at the ad spend; the leak is usually after it, in the follow-up.
Is the Pipeline Scorecard really free?
Yes. It is a self-serve diagnostic and the results are yours regardless of whether we ever speak. If the score shows problems we can fix, the next step is a free strategy call, and that is also useful on its own.
What do I get at the end?
A score per step, your weakest link identified, and a clear picture of what to fix first for the biggest revenue impact. You can hand it to your own team or bring it to a call with ours. Either way you stop guessing.
Who should take the audit?
Any business spending money on marketing without total confidence in what it returns. If you cannot state your cost per lead, your response time and your enquiry-to-sale rate from memory, the scorecard will show you which of those blind spots is costing the most.
Bring the numbers. Leave with a plan.
We look at where the money leaks and what we would fix first. The plan is yours to keep, with or without us.
30 minutes with Stephen. No pitch, no deck.