Solar buyers who are ready to install.
Google ads, Facebook and Instagram ads and content for solar and renewable energy brands. We put you in front of the homeowners and businesses ready to invest, then turn that attention into booked installs.
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Home energy and water leads
For a Malta home energy brand at €6.02 a lead on our campaigns, about half the €12.50 it paid before us (in under a year).
Panels are a considered purchase.
People do not buy solar on impulse. They research grants, payback periods and installers for weeks before they commit. A generic ad that shouts about clean energy will not move them. You need messaging that answers the real questions and proof that you can do the work.
We have run ads, lead generation and content for energy brands in Malta and beyond. We know how to reach buyers at the moment they are weighing the investment, qualify them so your team is not wasting site visits, and show the results that build trust before the first call. For commercial solar work, our Decision-Maker Pipeline books the calls with the people who sign off.
Built for solar companies.
Every part of the engine, mapped to booked installs and tracked to the euro.
Ads for installers
Google ads and Facebook and Instagram ads built to reach homeowners and businesses ready to invest in solar. We capture the buyers searching for panels and warm up the wider market that fits your install.
Lead generation that qualifies
We build campaigns and forms that filter out the tyre kickers and send you property owners with real intent and real budgets.
Grant and incentive messaging
Solar buyers care about grants, rebates, and payback periods. We turn the numbers that matter into clear messaging that moves people from interested to booked.
Content and ad direction
We direct the photo, video, and copy that show your installs, your team, and your results. Proof that builds trust before the first call.
Tracking tied to installs
We set up tracking so you see which campaigns drive site visits, signed contracts, and completed installs. Every euro is accounted for.
Reporting you can read
Plain reporting tied to qualified leads and revenue. You get a clear view of what is working and what comes next.
Ready to put those numbers against your install pipeline?
The work, by the numbers.
- 3,268
A Malta home energy and water brand
Leads on our Facebook and Instagram campaigns at €6.02 each, in under a year, across solar, water filtration, EV chargers and heat pumps.
- €6.02
Cost per lead
About half the €12.50 a lead the same account paid before us, held across the whole product range.
Every campaign reviewed and signed off before it goes live.
You are not handed off to a junior the moment the contract is signed. We stay close to every account, check the strategy, the ads and the targeting, and only let work go live when it meets the bar. You get senior attention on the spend that drives your installs.
What our clients say.
The Growth Bully's targeted approach brought us quality leads, increasing inquiries and bookings for Busy Bee. Their commitment made a real difference.
Duncan Friggieri
Business Development Manager at Busy BeeThe Growth Bully has been a true partner, delivering tailored strategies that drive lasting growth and impactful results.
Alexia Sant Manduca
Director at Fontanella Tea Garden & Vinum Wine BarThe Growth Bully revolutionized our eCommerce sales with precise targeting and optimized ads, achieving impressive ROI.
Carolina
Marketing Manager at LiquigasWorking with The Growth Bully has been seamless and rewarding. Their professionalism and strategic approach consistently deliver impressive results.
Joseph Barbara
Director at James CaterersThe Growth Bully has been an exceptional partner, combining professionalism and expertise to consistently deliver outstanding results.
Zach Ciappara
CEO at FreeHourFill your pipeline with buyers ready to install.
Tell us about your business and we will show you how we would build and run your marketing.
Plan your next run of installs.
Thirty minutes with Stephen. A straight look at how your enquiries come in today and what we would test first.
Your growth plan in 30 minutes
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Pick a time for your growth call
30 minutes with Stephen. No pitch, no deck. Pick a slot, answer a few short questions, and the invite is in your inbox.
In the 30 minutes
- Your numbers: what is working and where the money leaks.
- The first campaign we would run, and why.
- A realistic 90-day target, yours to keep.
Named results
- €15,766back from €1,970 of Facebook and Instagram adsThe Exterminator
- 3,268leads at €6.02, about half the €12.50 before usBajada New Energy
- 6.14×return on ad spendNJA Trading
Not ready for a call? Take the Pipeline Scorecard and see where your pipeline leaks.
Solar marketing, answered straight.
What does solar lead generation actually involve?
Two jobs running together. Search captures the homeowners and businesses already pricing panels, and Facebook and Instagram ads build demand among the people who fit your install but have not started looking yet. Both feed one qualification step so your team only calls buyers who can proceed.
How do you stop solar enquiries from being tyre kickers?
By qualifying before the call, not on it. Forms ask the questions that separate a buyer from a browser: property ownership, roof or site type, rough timeline and whether the decision is theirs to make. Weak enquiries get followed up by email instead of eating your survey capacity.
Should solar ads talk about grants and payback periods?
Yes, because that is the decision people are actually making. Solar is bought on payback maths, available support schemes and trust in the installer. Campaigns that answer those three things upfront produce fewer enquiries and far more of them turn into signed installs.
How fast should a solar enquiry be followed up?
Within 5 minutes wherever possible. Most solar buyers request quotes from several installers in one sitting, so the first company to reach them frames the comparison. Automated acknowledgement plus a same-hour human call is the difference between a survey booked and a lead lost.
How do you measure whether solar marketing is working?
On installs, not clicks. We track the chain from enquiry to survey booked to contract signed, so you can see cost per lead alongside cost per install. Campaigns that produce cheap leads but no signed work get cut rather than celebrated.