Da Vinci Hospital
Da Vinci Hospital: A Rebrand Rooted in the Vitruvian Man
A hospital identity built on the Da Vinci Cross: clinical authority and a human feel in one mark, with the type and colour to carry it across wards and websites.
What we built.
Healthcare brands have to do two difficult things at once: project clinical authority and feel human. Da Vinci Hospital's rebrand needed both, plus a system strong enough to work across departments, partnerships and everything a patient sees.
The centrepiece is the Da Vinci Cross. Inspired by the Vitruvian Man, it symbolises harmony, symmetry and inclusivity, the concepts at the core of the hospital's philosophy. Curved lines and dynamic shapes bring movement and progress; the bounding box provides structure and stability.
Around the mark we built a complete system: IBM Plex Sans for readable, modern communication, Be Vietnam Pro for flexibility, calming blues and greens for wellness and trust, and custom logo lockups for departments and partnerships.
Services delivered.
- BrandingFull rebrand: the Da Vinci Cross mark, typography, colour palette and a lockup system for every department.
- Strategy & ConsultingA brand architecture that keeps flexibility for internal programmes while preserving one recognisable identity.
- Industry: All industries we serveEvery vertical page, with the client number behind each one.
How we ran it.
- The Da Vinci CrossBuilt the mark on the Vitruvian Man: harmony, symmetry and inclusivity rendered as a modern medical cross.
- Approachable authorityPaired IBM Plex Sans and Be Vietnam Pro for a tone that is professional without being cold.
- A palette that reassuresCalming blues and greens for wellness and trust, neutrals for professionalism, warm accents for empathy and energy.
- Lockups for every contextDesigned custom logo lockups for partnerships, internal programmes and departments so the system flexes without fracturing.
What it proved.
Da Vinci Hospital now carries an identity worthy of its name: a brand system with a genuine idea at its centre, applied with the precision the sector demands. Recognisable, trustworthy and built for the future of the institution.
- A distinctive, meaningful mark in a category full of generic crosses
- A cohesive system that holds from signage to digital interfaces
- An identity that communicates trust, innovation and human-centred care
From the studio
The Da Vinci Cross.
From Vitruvian Man sketches to the finished mark: harmony, symmetry and inclusivity in one symbol.
From the studio
Typography and colour.
IBM Plex Sans and Be Vietnam Pro, set against calming blues and greens balanced with neutral tones.
From the studio
The system in application.
Signage, print, digital and wayfinding, one identity holding across everything a patient sees.
What our clients say.
The Growth Bully's targeted approach brought us quality leads, increasing inquiries and bookings for Busy Bee. Their commitment made a real difference.
Duncan Friggieri
Business Development Manager at Busy BeeThe Growth Bully has been a true partner, delivering tailored strategies that drive lasting growth and impactful results.
Alexia Sant Manduca
Director at Fontanella Tea Garden & Vinum Wine BarThe Growth Bully revolutionized our eCommerce sales with precise targeting and optimized ads, achieving impressive ROI.
Carolina
Marketing Manager at LiquigasWorking with The Growth Bully has been seamless and rewarding. Their professionalism and strategic approach consistently deliver impressive results.
Joseph Barbara
Director at James CaterersThe Growth Bully has been an exceptional partner, combining professionalism and expertise to consistently deliver outstanding results.
Zach Ciappara
CEO at FreeHourWant this for your healthcare brand?
Book a growth call. We look at what you are running, where the money leaks and what we would fix first.