Healthmark
Healthmark: 128 Home Care Enquiries at €3.39 Each, 43% Cheaper in Month Two
128Home care enquiries in under three weeks of month two
Care at home is a family decision. Ads written for the family brought 128 enquiries in under three weeks, at €3.39 each.
The short version
Healthmark provides care at home in Malta. We ran Facebook and Instagram video ads written for families arranging care for someone they love, each with a short enquiry form. The first full month brought 109 enquiries at €6.02 each. In under three weeks of the second month, 128 enquiries at €3.39 each, 43% cheaper.
The numbers, in full.
- 128HealthmarkHome care enquiries in under three weeks of month two
- €3.39HealthmarkAd spend per enquiry in month two
- 43%HealthmarkCheaper per enquiry than the first month
- 109HealthmarkEnquiries in the first full month, at €6.02 each
Facebook and Instagram ads
- 32HealthmarkEnquiries in the first month from the best single ad, a plain invitation to book a consultation
What we built.
Healthmark provides care at home in Malta. The person who asks about care is often not the person who needs it: it is a family member, comparing who they can trust with someone they love.
We built Facebook and Instagram video ads in stages. Some introduced Healthmark and its decades of experience, some spoke to the comfort and security families want, and some asked plainly: book a consultation with Healthmark's specialists. Every ad opened a short enquiry form inside the app.
The first full month brought 109 enquiries at €6.02 each. After the targeting was tightened and the budget moved to the ads families answered, the second month brought 128 enquiries in under three weeks, at €3.39 each: 43% cheaper per enquiry.
Services delivered.
- Video adsShort Facebook and Instagram videos about experience, comfort and a consultation with Healthmark's specialists.
- Enquiry formsA short form inside the app, so a worried family member can ask for a call in seconds.
- TargetingAudiences narrowed month by month towards the people who were asking about care.
- Monthly reportingEnquiries, cost per enquiry and the best ads every month, with what changes next.
How we ran it.
- Speak to the familyAds written for the person arranging care, about what they want for the person receiving it.
- Introduce, reassure, askSeparate ads for each stage: who Healthmark is, why families trust it, and an invitation to book a consultation.
- A short form in the appNo website forms to hunt for. The enquiry opens where the ad is.
- Tighten and shiftAfter the first month the targeting was narrowed and the budget moved to the ads that brought enquiries. The cost per enquiry fell from €6.02 to €3.39.
What it proved.
109 enquiries in the first full month, then 128 in under three weeks of the second, at €3.39 each. In care at home the buyer is the family, and the ads that worked spoke to them: decades of experience, comfort and security, and a plain invitation to talk to a specialist.
- Enquiries from families, at €3.39 each
- 43% cheaper per enquiry in the second month
- A clear view of which message families answer
- Contact details ready for the care team to call
The detail, answered.
How many enquiries did Healthmark get from the ads?
109 in the first full month at €6.02 each, then 128 in under three weeks of the second month at €3.39 each.
Why did each enquiry get cheaper?
The targeting was narrowed after the first month and the budget moved to the ads families answered. Each enquiry cost 43% less.
Can a home care business get enquiries from Facebook?
Yes, when the ads speak to the family making the decision and the next step is easy: a short form asking for a call.
What our clients say.
The Growth Bully's targeted approach brought us quality leads, increasing inquiries and bookings for Busy Bee. Their commitment made a real difference.
Duncan Friggieri
Business Development Manager at Busy BeeThe Growth Bully has been a true partner, delivering tailored strategies that drive lasting growth and impactful results.
Alexia Sant Manduca
Director at Fontanella Tea Garden & Vinum Wine BarThe Growth Bully revolutionized our eCommerce sales with precise targeting and optimized ads, achieving impressive ROI.
Carolina
Marketing Manager at LiquigasWorking with The Growth Bully has been seamless and rewarding. Their professionalism and strategic approach consistently deliver impressive results.
Joseph Barbara
Director at James CaterersThe Growth Bully has been an exceptional partner, combining professionalism and expertise to consistently deliver outstanding results.
Zach Ciappara
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